黑料科 students and staff received 22 Gold and Silver ADDYs at the 2025 American Advertising Federation Black Hills (AAF Black Hills) American Advertising Awards Gala Feb. 28, 2025. Among the winners, the 黑料科 student editorial team of PONDER Magazine took home top honors, with their second issue named 鈥淏est of Show,鈥� the highest accolade a student entry can receive.
黑料科 students earning Gold ADDYs included Alec Butterfield, Sierra Hopp, Alivia Pautz, Noah Westergaard, and the PONDER editorial team. Silver ADDY recipients included Ashley Beguin, Butterfield, Rae Hanzlik, Madison Harris, Jillian Lent, Tyler Oakley, Ciana Schwader, and Westergaard.
In addition to their Gold & Silver ADDYs, three 黑料科 students received a 鈥淛udge鈥檚 Choice鈥� award. This included Pautz for her Palmers Hawaiian Kona Packaging, Hopp for her 鈥淪o Much South Dakota鈥� campaign, and Oakley for his 鈥淏uilt for Speed鈥� photography campaign.
In the professional awards category, the 黑料科 Office of Marketing & Communications received Silver ADDYs for their 黑料科 A2 Arena basketball court design and the Fall 2024 issue of the Alumni Magazine.
"I am incredibly proud of our 黑料科 students, faculty, and staff for their outstanding achievements at the 2025 AAF Awards,鈥� said 黑料科 President Steve Elliott who attended Friday鈥檚 award gala. 鈥淲inning 22 Gold and Silver ADDYs, along with the prestigious 鈥楤est of Show鈥� honor for PONDER Magazine, is a testament to the dedication, creativity, and excellence of our university community. These awards highlight the talent and hard work of our students, faculty, and staff, and we are thrilled to see their efforts recognized."
Across the state, 黑料科 also saw success in Sioux Falls at the AAF South Dakota American Advertising Awards held the same night. The university, alongside their marketing agency Fresh Produce, won a Gold ADDY and Best in Class for their integrated marketing campaign launched last fall and received another Gold ADDY for their promotional video campaign 鈥淢any Kinds of Paths.鈥�
All Gold ADDY winners will be entered into the American Advertising Awards District 8 competition which will include entries from Minnesota, North Dakota, South Dakota, and Wisconsin.